This is the report for Panty Explosion's first year of sales. I've put this under Directed Promotion because it doesn't seem to fit anywhere else. I've found it useful and informative when other people have posted similar reports in the past. Hopefully someone will get something out of this report as well.
Matt and I released Panty Explosion at Gencon 2006. It's been one year and a few week since the book has been available. Our goal and expectation was to sell 250 copies of the book.
1294 copies sold since August 2006.
Here's a list of the places we've sold Panty explosion over the last year
Gencon, August 2006
Atarashi Games onlne store, August 2006
DrivethruRPG, September 2006
ENWorld, September 2006
Lulu, September 2006
e23, October 2006
Key 20, October 2006
Arima, November 2006
RPGNOW, November 2006
IPR, November 2006
We sell Panty Explosion in both book and PDF form through large number of outlets. Our primary sales source is our own site, where we sell to both gamers and retailers. Here's an estimated sales breakdown.
Sales through Atarashi Games store: 479 (272 books, 207 PDFs)
Sales through distribution: 396
Sales through 3rd party (IPR , Lulu and Key20): 208
Sales through PDF 3rd party: 211
- More then half our sales from the Atarashi Games store are shipped to overseas customers. Our top 5 foreign buyers are England, Japan, Norway, South Korea and Spain.
-IPR didn't receive copies of Panty Explosion until after the book had already been available for several months. When IPR sold out in late 2006 we were only able to send them 8 books to refill their stock. Those sold fast as well. As a result, IPR has been effectively sold out of the book all year. Sloppy planing on my part has resulted in poor sales for IPR. I feel the book could have done better there otherwise.