Eero encouraged me to start a thread on marketing. My game is now out there, published and in most sales-venues already (DriveThruRpg:s paperback version is still under works). But what about marketing an rpg in these days, especially an "underground" drama game like this?
I must admit that I am not very marketing-oriented. I am much more at home in the gaming table or designing rules, or even when speaking to a crowd of people who are interested. But the game is out now, so no harm on thinking what can I do to make it spread out there.
The things I have done:
- Web pages (I update them currently using the good advice you gave me in previous thread that Eero put up)
- Facebook page
- Sent an email to rpg.net review-staff (few weeks ago, nobody has answered)
- Creating sales-venues locally here in Finland (local game retailers)
- Creating sales-venues internationally (book is published through Createspace, Amazon kdp and DriveThruRpg)
- Attended the largest game convention in Finland, had a publishing interview -event and played some short demos. I plan to continue this whenever possible.
- Content in the Facebook: I started a "Scenario of the Week" thread, where I introduce one scenario per week, with a little information of the writing of the scenario as well as some actual play experience we had with it.
Something I think I might need but haven't got yet:
- Reviews: Can you tell me, who reviews story/drama games nowadays and where? I would gladly send electronic versions of the game for reviews.
- Actual play reports: Perhaps here in story games. I have tons of actual play with the game as we playtested it for two years but it sounds bit cheap to bombard forums with actual play reports of your own game.
- Perhaps some other content in facebook, at least if I gain a decent following there.
Do you have any ideas you can share me? Perhaps we could collect a list of things that could be put as a sticky post to the forum to help all those game developers who struggle issues like this.