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Luke Crane is the perfect example of a design-through-(mechanical-)reward designer, but I dunno ... the lack of understanding of how games work, that you shown right here in the last five posts, will make me withdraw from this thread.
Oh, right, the trend in online advertising/marketing/etc. to attempt, or claim to attempt, "gamifying".
Can I add more game to my game?
Can I add more game to my game? When I tag you, you're "it." Now you need to tag me. ...But first count to ten... ...and this area is "home"... and you can't block people coming in or out of "home"... ...and you need to shout "You're it" when you tag someone...