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I was thinking of the whole To Go thing. The second edition rulebook was written as if the To Go campaign had happened a specific way.
Also the way they described those who were searching for a specific actress on video to me came across like a plot that I had to follow.And recurring NPCs between published adventures (Jesus, the ambulance driver)…it was just hard to get what was fiction, and what was game.
There's just so much of the coolness of the setting that happens only behind the scenes. The players "aren't in on the joke".