I picked up Henry Jenkins' Convergence Culture when I dropped by the library last friday. I've read parts of it before but this time I dived into a chapter I wasn't that familiar with. Chapter three deals with transmedia storytelling, The Matrix being the main example: The Wachowski brothers told their story in movies, video games and comics, ending up with something that, for the fans, definitely was bigger than the sum of it's parts.
Of course, I'm intrigued about how you could do something like this and put the gaming in the center. I wish I had the patience and analytical bend of mind to start a really solid thread about this, but I've always been one to discuss things with others rather than figuring them out by myself. Hence, I'm just throwing this out there.
Do you think there's something to be had in going transmedial with your game? Would it be worth the effort?
Are you already using blogs, wikis and podcasts to broaden or deepen your game?