So, I'm playing with the whole suite of google tools. Incluing site analysis, putting ads on my site, all that. And I thought, hell, why not put twenty bucks down and see how advertising works? I don't actually have some pressing need for traffic, but paying twenty buck to mess around with some heavy power tools strikes me as good times.
So here's the fun thing. You set keywords, and bids - and you see if your bid is enough to advertise "on" that keyword, as compared to others.
I put down 15 cents as my bid, and threw in some keywords that seemed to suit my site. Then I stopped, and wondered "Hey, how much are these other keywords worth?"
15 cents is enough for a click on "Dungeons & Dragons" right now. And a whole host of other stuff that's much more site-specific to me (which is boring, so I'll leave it off). It is not enough for a click on the following: "Spirit of the Century", "Minds Eye Theatre", Warhammer Fantasy Roleplay", or "Greg Stolze"
It is enough for "Castle Falkenstein" and "Amber Diceless".
Anything else I should try out?